We help business leaders chart a clear path to growth.

At Clarity, we make the path to growth clear because we’ve walked it before.

Clarity and Co. is an elite team of founders, investors, board members and C-suite executives.

Like you, we’ve built, sold and purchased companies, raised capital, and developed first-of-their-kind products.

Our experience gives us the insight to ensure our clients’ ventures realize their full value and potential.

We prioritize working closely and collaboratively with leadership teams to achieve quick, clear results.

ABOUT CLARITY & CO

Clarity advises healthcare leaders

from pre-seed to IPO and beyond.

 

Companies honing strategy

Clarity is your partner in shaping or sharpening the strategic blueprint. We embed ourselves in the nuance of your business to understand its workings and the economic sector, market environment, and competitive landscape in which you operate.

From there, we deliver strategic plans that are measurable, growth-oriented and actionable.

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Companies seeking investment

Clarity works with companies seeking capital to scale growth, expand operations, or implement new strategies. 

We partner with leadership to develop and hone the capital strategy, identify aligned partners, and secure investment.

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Companies preparing to exit

Clarity optimizes client liquidity strategies by building a roadmap to exit or divest via strategic acquisition or go-public events.

Our services are end-to-end, from developing the core strategy to pursuing the exit. We also take care of the must-do regulatory and compliance items.

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Companies pursuing M&A

When it comes to M&A, Clarity goes after the right synergistic partnerships to unlock maximum value. 

We have completed numerous successful M&As and know how to support, propel and accelerate growth through target origination, due diligence, deal structuring, financing and negotiation.

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Companies pivoting or restructuring

Clarity understands operational efficiency and works with leadership to fine-tune resource allocation and increase profitability.

Our extensive experience streamlining operations, implementing cost-saving strategies and redeploying capital drives significant value creation for our clients.

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What we do

Corporate and growth strategy

  • Market, customer and competitive analysis

  • Strategic positioning and planning

  • Revenue analysis and modelling

  • Business model innovation

  • Capital-raising strategy and narrative

  • Investor package development

  • Offsite retreats

Corporate development

  • Strategic partnership assessment

  • M&A or divestiture target origination

  • Due diligence

  • Deal structuring and negotiation

  • Financing

  • ESG strategy and implementation

  • Operational restructuring or optimization

  • Management team recruitment

Capital markets advisory

  • Capital strategy

  • Capital raising support

  • Due diligence readiness

  • Data room preparation

  • Compliance and disclosure drafting

  • Roadshow and marketing process

Fractional C-Suite services

  • Chief Executive Officer (CEO)

  • Chief Operating Officer (COO)

  • Chief Financial Officer (CFO)

  • Chief Marketing Officer (CMO)

  • Chief Communications Officer (CCO)

  • Chief Revenue Officer (CCO)

Marketing and Communications

  • Public and media relations

  • Investor relations

  • Thought leadership and content marketing

  • Presentations and speeches

  • Social media

Who we are

Clarity is a team of experienced and passionate entrepreneurs with strong track records for scaling companies to successful exits and beyond.

 

Meet the Team

  • Dr. Walter Greenleaf

    Walter is a neuroscientist and world authority on digital medicine and medical technology, working with Stanford University. He has over three decades of research and development experience focusing on virtual reality-based medical technology products.

    Walter is a Distinguished Visiting Scholar at Stanford’s mediaX, a Visiting Scholar at Stanford’s Virtual Human Interaction Lab, and the Director of Technology Strategy at the University of Colorado’s National Mental Health Innovation Center.

  • Jon Brilliant

    Jon played a pivotal role in forming two pioneering healthcare technology companies, Welldoc and Bigfoot Biomedical. As a founder and the CFO of both entities, Jon raised over $100M and helped develop highly successful and disruptive business models.

    Jon has been a venture capitalist with his fund Atelier, with Europe-based Syntek Capital and for a London-based entrepreneur who is the former owner of Harrods.

    He has evaluated hundreds of business plans, raised billions of dollars in public and private markets and even helped restructure a country's sovereign debt.

  • Susie Gruda

    Susie is a technology and strategy executive who has spent 15+ years in global roles with Google, McKinsey and Amazon.

    At SIP Global Partners, Susie invested in global, early-stage web 3.0 technologies.

    As Google’s Global Head of ROI, Susie worked with Google’s most prominent international clients and also held senior-level roles in marketing, sales, product and strategy across the Google organization over a 9-year tenure.

    Susie has worked at McKinsey & Co. and Amazon and has been an advisor and operator at technology start-ups in the Waterloo-Toronto corridor and New York.

    Susie holds an MBA from The Wharton School at the University of Pennsylvania.

  • Sam Kerr

    Sam’s management consulting, corporate development and investor relations experience spans healthcare, life sciences, technology and natural resources. He has facilitated financing across multiple industries and advised family offices and private equity firms on acquisitions, dispositions and asset management.

    Impavidus Consulting Group, the boutique consulting and corporate development firm that he founded, works with emerging and growth companies to fine-tune strategy, build long-term value and drive profitability and scale.

  • Adam Bain

    Adam is a leader in alternative investment who has been instrumental in strategy and capital formation for many asset management businesses, with total assets raised in multiple billions.

    As part of Artist Capital, Adam grew the investment management business from zero to over 350M under management in under 18 months. At Sway Ventures, he spearheaded the capital raising process, taking Sway from less than 50M to over 300M under management. Adam headed business development for CommonWealth Opportunity Capital, growing the firm from 68m to approximately 1.3bn. He ran business development for Drobny Capital and was a key player in acquiring core clients like OTPP and Soros. At Goldman Sachs, Adam was part of a small team that built the municipal derivatives market. In virtually all of the above cases, Adam was responsible for building and executing investor development plans from nascency to critical mass.

  • David Fawcett

    David has over 20 years of capital markets experience as a hedge fund manager, board director and CEO.

    In 2000, he founded Epic Capital Management, one of Canada's first hedge funds, growing it from $1M to $400M in assets. Later, in 2015, he launched Canada's first health-tech-focused venture capital fund.

    As CEO of Reciprocity Corp., a gaming and esports company, David steered the company to a successful exit through an acquisition by GameSquare, in 2021.

    David is a CFA Charterholder.

  • Scott Kaplanis

    Scott is a venture investor and capital markets professional with a 15-year track record evaluating and supporting emerging businesses. He has deep experience in deal origination and asset management.

    Scott is passionate about working alongside entrepreneurs to guide company formation, recruitment, resource planning, M&A assessment, and exit evaluation.

  • Rebecca Brown

    Rebecca is a multi-disciplinary marketing leader whose expertise across brand planning, growth marketing, social media, communications and content comes from fifteen years of agency and in-house experience.

    In 2018, Rebecca founded Crowns, a leading strategy, creative and media agency for the global cannabis industry. Before Crowns, she was the vice president of social media and content at the global creative agency J. Walter Thompson.

    A persuasive writer whose byline has appeared in the Globe and Mail, The National Post and Applied Arts, Rebecca is a sought-after speaker on marketing-related topics at conferences and on radio and television.

  • Unnamed Senior Investment Professional

    A senior investment professional with over 30 years of capital markets experience across various alternative asset classes. Experience includes roles in corporate treasury and on bank trading floors managing commodities, currencies, bonds and a range of derivatives. Additional expertise includes institutional investment consulting and raising capital for global alternative asset managers and growth companies from pension funds, endowments and foundations, and family offices.

What we’ve done

We’ve helped companies across diverse, high-growth sectors — including those experiencing extensive disruption — dramatically increase value and maximize potential.

  • Clarity is the antidote to uncertainty

  • Clarity precedes success

  • Clarity affords focus

  • Clarity equals power

Get in touch.

We can help you clarify your business needs and guide you in implementing your strategy. We invite you to book an introductory call to determine whether we are the right partner to support your goals.